The following is an excerpt from “The PR Fix for the Everyday Person” © 2012 by Jenny Fujita and Joy Miura Koerte.
Have you ever been caught up in a drama with family, friends or co-workers? Those incidents usually boil down to what someone told so-and-so about someone else who told the next person, and so on. In the midst of it, you feel like you’re back in high school, where everyone is acting pouty and impulsive. One of the reasons we celebrated our high school graduations was to be done with those shenanigans! (more…)
According to a book review by the Gallop Management Journal, “New Book Reveals Why Consumers Bond With Brands,” “The pursuit of brand devotion has driven companies to spend many millions of dollars every year on advertising, celebrity endorsements, loyalty programs, and fancy web sites. The result? Most companies still aren’t emotionally connecting with their customers…This research demonstrates that customer satisfaction is woefully insufficient when the goal is an ongoing exclusive relationship between a customer and a brand.” 
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