Fujita&Miura

Public Relations Blog

Posts Tagged ‘Geo-tagging’

More on Geo-Tagging/Location-Based Social Media

Tuesday, March 23rd, 2010

Here’s another great article from the Mashable website on geo-tagging/location-based social media:

5 Things You Need to Know About Location-Based Social Media
by Kevin Nakao

Kevin Nakao is VP of Mobile & Business Search for WhitePages, a Top 40 Web and Mobile Publisher. You can find him on Twitter, and on the Whitepages Blog where he writes about mobile, local, and social media.

While last year’s SXSW seemed to serve as the “coming out” party for location-based services (LBS), maybe this year’s conference signifies the migration of these platforms into mainstream culture. And perhaps the only real “new” concept to emerge this year is the idea that there is finally a real opportunity to make money via “location.”

Here are five things that companies should consider as they look to utilize location-based services (LBS) as part their mobile strategy. Click here to read the entire article.

Geotagging to Market Your Business

Tuesday, March 2nd, 2010

Geotagging is looking to become a strong player in marketing. What is Geotagging, you ask?  Here’s Wikipedia’s definition: “Geotagging is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata. These data usually consist of latitude and longitude coordinates, though they can also include altitude, bearing, accuracy data, and place names.”  More commonly, you might be familiar with geotagging from popular apps like Foursquare or Gowalla.  Here are a couple good articles on the geotagging marketing and how businesses are maximizing this trend:

The Future of Geo-tagged Marketing, Now

Foursquare, Baby, Foursquare

Foursquare and Starbucks Team Up to Offer Customer Rewards

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