The holidays are not only a time for food and festivities, but they also present excellent public relations (PR) opportunities for businesses. Now is the perfect time to focus on your business relationships with employees, customers, shareholders, vendors, legislators or other local businesses; thank those who’ve helped your company run smoothly throughout the year; and spread the holiday cheer.
The following are a few ways to put a little PR spice into your business’ holiday strategy: (more…)
One of the most common question that our clients ask us is how often do they need to check on and update their social media accounts (Twitter, Facebook, etc.). We recommend doing a little each day. (more…)
Have you considered creating a Facebook page for your business, but aren’t sure where to start? Here is a link to a good Facebook page primer that’ll get your business up and communicating to your publics on Facebook quickly and easily.
Ten Steps for Creating a FANtastic Facebook Fan Page
by Mari Smith
Remember, while Facebook offers a free platform to interact with your target publics, businesses that are serious in maximizing the benefits of a Facebook presence need to commit time and effort to activitely participating in this community. Just because you set up a Facebook page, doesn’t automatically mean that your revenue will increase. Same as in a person-to-person relationship, you’ll need to genuinely interact, be present, and maintain your Facebook relationships to generate good feelings, trust, and respect between your company and your Facebook fans. In doing so, you will be able to build your brand, a better understanding of your customers, and thus, your business.
Do you already have a Facebook page for your business? If so, let us know some of the benefits that you’ve reaped as a result of your Facebook presence.
This post is brought to you by guest columnist Jonell Kaohelaulii, Marketing Manager at Kukui Grove Center. Located in Lihue, Kauai. Kukui Grove Center offers more than 60 shops and restaurants. (more…)
Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location. Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease: (more…)
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