Now thru June 30, Mokihana Insurance (Dean Toyofuku and Brad Nagano) through DTRIC Insurance is offering an exclusive auto insurance deal for all FMPR friends and their employees in Hawaii. With this deal, you’ll get: Read the rest of this entry »
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Event Promotion Packages
The success of an event greatly relies on its marketing and promotion. In fact, in our previous blog post, we discuss the recent article about the Philadelphia Orchestra’s bankruptcy filing, the organization’s President Alison Vulgamore said, “…We actually have not marketed our concerts very well, and not spent sufficient funds on marketing.”
We want all businesses and organizations to succeed with their events. To that end, we offer Event Promotion Packages ranging from $1,500 to $5,000. If your event needs a larger-scale, customized PR plan, we can do that as well, or add services to the set packages (priced separately). Depending on your budget and staffing, our job ranges from guiding you through the implementation to coordinating all of it.
Contact us today at info@fmpr.net to request our Event Promotion Packages price list and to find out how we can help you meet your event’s attendance and financial goals.
Contact us today at info@fmpr.net to request our Event Promotion Packages price list and to find out how we can help you meet your event’s attendance and financial goals.
Orchestra Bankruptcy Could Have Been Avoided with Marketing
Recently the Philadelphia Orchestra, an institution in the City of Brotherly Love, announced that it was declaring bankruptcy.
According to Newsworks.com, orchestra president Allison Vulgamore said, “We actually have not marketed our concerts very well, and not spent sufficient funds on marketing.” The article continued to say that “Insufficient marketing is one of many elements causing the orchestra to come up short” and that “…organizations such as the orchestra tend to focus their marketing dollars on subscription sales because it’s more efficient, but they will have to change with consumer patterns.” Read the rest of this entry »
Hot Rocks for Humanity (Free Imu)
Just off the heels of our previous blog post, Harnessing the Spirit of Giving in Business, we heard about the awesome effort called Hot Rocks for Humanity led by a group in this year’s Leadership Kauai class. Their goal is to encourage volunteerism and educate residents about volunteer opportunities on Kauai. In order to encourage volunteerism, they are opening up a free imu, or underground Hawaiian oven, for people willing to donate a can good and pledge 1 volunteer hour to a non-profit on Kauai. Their catch phrase is “What if you gave 1 hour?” According to the 2010 U.S. Census, Kauai has 67,000 residents. If everyone on Kauai donated 1 hour of their time, then that would total 67,000 hours of service, 8,375 working days, 1,675 working weeks, and approximately 32 working years. In short, it would be a significant, positive contribution to the Kauai community.
Here are more details about their effort: Read the rest of this entry »
Harnessing the Spirit of Giving in Business
There’s a trend these days in corporate charitable giving, and it’s being led by the biggest of the big guys. Take Pepsi, Starbucks and Disney. Read the rest of this entry »
Is Your Business Up With the Trends?
We are religious readers of Springwise, which defines itself as “one of the world’s leading sources of new business ideas.” Every week, they automatically send us blurbs about new business trends that have been identified by over 8,000 “spotters” worldwide. Recently, Springwise summed up its “Top 20 business ideas and opportunities for 2011.” There were some interesting findings. Read the rest of this entry »
Customizing Fits Just Right
The term “mass customization” was coined in 1987 in Stanley M. Davis’ book “Future Perfect.” Fifteen years later, “Metropolis” magazine called mass customization the number one design idea for the 21st century.
Today, there are numerous examples of mass customization, that is, offering customized products to the masses, but the concept has gone way beyond LL Bean’s monogramming. A good example is Levi Strauss. The company’s new $20 million Original Levi’s Store in San Francisco is part theater, part art gallery, part museum, part cinema, and part rave. With 70,000 watts of digital audio, a biometrics recognition system, a 3D body scanner, and a ton of video screens, shoppers are in for an interactive, memorable experience and unequalled opportunities to take those old 501s to a new level. Read the rest of this entry »
Target Publics: What’s the Janitor’s Name?
A while ago, we traveled to Oahu with a friend and client who is also a local college culinary arts professor. We were eating at a restaurant and as soon as the waitress approached, our client looked at the waitress’ name tag and addressed her by name. After Kara took our order, our client explained, “You know, I always put this question on my students’ test: what’s the name of the janitor who cleans here?” He said that students in the service industry need to understand that everyone in a restaurant is important, from the dishwasher to the chef, and should be recognized for making the business work. Read the rest of this entry »
Hiring a PR Consultant: How it Works
The one thing all of our potential clients, large and small, want to know when they’re considering hiring us is, “How does it work?” Hiring any consultant is an investment so it’s important to be prepared before jumping in. We can’t tell you how all consultants work, but we can give you an overview of what happens before we sign a contract with a client. Read the rest of this entry »
The Email Blast – Quick, Cheap, Easy, Effective PR
We hear it time and time again…a business needs a quick, cheap, easy, effective way to reach out to customers. One solution is doing an email blast, or eblast, which is an email message that is sent to a mass recipient list. An eblast can be sent once-in-a-while or regularly, such as a monthly e-newsletter. We recommend doing eblasts via online email marketing companies, such as Constant Contact or Vertical Response. These companies allow you to upload and maintain your contact list on their websites, and their programs have the ability to send your email to hundreds or thousands of people safely and effectively. In some cases, if an individual sent an email to a lengthy list of recipients from their own email account, their recipients email servers could automatically block the message as spam, or junk mail. With Constant Contact or Vertical Response, you can rest assured that all the hard work that you put in your email message was worth it and your email will get to your customer. Let’s delve more into the reasons that eblasts are quick, cheap, easy and effective. Read the rest of this entry »
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