We are religious readers of Springwise, which defines itself as “one of the world’s leading sources of new business ideas.” Every week, they automatically send us blurbs about new business trends that have been identified by over 8,000 “spotters” worldwide. Recently, Springwise summed up its “Top 20 business ideas and opportunities for 2011.” There were some interesting findings. (more…)
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Archive for the ‘Social Media’ Category
5 Daily To-Do’s on Your Social Media Accounts
Monday, November 22nd, 2010
One of the most common question that our clients ask us is how often do they need to check on and update their social media accounts (Twitter, Facebook, etc.). We recommend doing a little each day. (more…)
Facebook Page for Businesses
Monday, August 16th, 2010
Have you considered creating a Facebook page for your business, but aren’t sure where to start? Here is a link to a good Facebook page primer that’ll get your business up and communicating to your publics on Facebook quickly and easily.
Ten Steps for Creating a FANtastic Facebook Fan Page
by Mari Smith
Remember, while Facebook offers a free platform to interact with your target publics, businesses that are serious in maximizing the benefits of a Facebook presence need to commit time and effort to activitely participating in this community. Just because you set up a Facebook page, doesn’t automatically mean that your revenue will increase. Same as in a person-to-person relationship, you’ll need to genuinely interact, be present, and maintain your Facebook relationships to generate good feelings, trust, and respect between your company and your Facebook fans. In doing so, you will be able to build your brand, a better understanding of your customers, and thus, your business.
Do you already have a Facebook page for your business? If so, let us know some of the benefits that you’ve reaped as a result of your Facebook presence.
2010 AP Stylebook Includes Social Media Guidelines
Wednesday, June 2nd, 2010
The 2010 AP Stylebook is out and encompasses, for the first time, six pages on social media guidelines. Here’s a great post by Mallory Jean Tenore for the Poynter Institute about these new additions:
New AP Stylebook Responds to Users’ Questions about Social Media Terms
Social Media at Kukui Grove
Monday, May 17th, 2010
This post is brought to you by guest columnist Jonell Kaohelaulii, Marketing Manager at Kukui Grove Center. Located in Lihue, Kauai. Kukui Grove Center offers more than 60 shops and restaurants. (more…)
Twitter as a News Source
Wednesday, May 5th, 2010
If you want to know what’s really going on in the world, log on to Twitter. News topics are popular Twitter subjects; tweets are full of headlines. As news should be, Twitter posts are timely and in real-time, plus those involved first-hand in the news are often the ones tweeting about it, so there’s the potential to get information firsthand. If you’d like to know more about Twitter as a news source, check out this PCMAG.COM article by Lance Ulanoff about why “Twitter is the New CNN.” To benefit from Twitter as a news source, you have to pay attention to the tweets and follow the individuals who report news in the areas of your interest and make sure that they’re credible sources.
More on Geo-Tagging/Location-Based Social Media
Tuesday, March 23rd, 2010
Here’s another great article from the Mashable website on geo-tagging/location-based social media:
5 Things You Need to Know About Location-Based Social Media
by Kevin Nakao
Kevin Nakao is VP of Mobile & Business Search for WhitePages, a Top 40 Web and Mobile Publisher. You can find him on Twitter, and on the Whitepages Blog where he writes about mobile, local, and social media.
While last year’s SXSW seemed to serve as the “coming out” party for location-based services (LBS), maybe this year’s conference signifies the migration of these platforms into mainstream culture. And perhaps the only real “new” concept to emerge this year is the idea that there is finally a real opportunity to make money via “location.”
Here are five things that companies should consider as they look to utilize location-based services (LBS) as part their mobile strategy. Click here to read the entire article.
Geotagging to Market Your Business
Tuesday, March 2nd, 2010
Geotagging is looking to become a strong player in marketing. What is Geotagging, you ask? Here’s Wikipedia’s definition: “Geotagging is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata. These data usually consist of latitude and longitude coordinates, though they can also include altitude, bearing, accuracy data, and place names.” More commonly, you might be familiar with geotagging from popular apps like Foursquare or Gowalla. Here are a couple good articles on the geotagging marketing and how businesses are maximizing this trend:
Connect the Dots
Tuesday, December 29th, 2009
We’ve just completed a round of holidays and most of us have spent a good amount of time with friends, family, and co-workers in the process of celebrating. Though holiday get-togethers can sometimes be stressful, it’s important to recognize how very important they are. “Psychology Today” recently reported that “In surveys to determine the factors that contribute most to human happiness, respondents consistently rate connection to friends and family-love, intimacy, social affiliation-above wealth or fame, even above physical health…Loneliness isn’t about being alone; it’s about not feeling connected.” (more…)
Top 3 Free PR Tips in Today’s Economy
Friday, October 30th, 2009
We’ve found that while many are calling this a “challenging economy,” many businesses are making the best of the times. So, if we all can put ourselves in the mindset that challenges are opportunities waiting to be unearthed, then here are three free PR tips for maximizing the times. (more…)
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