We recently had the good fortune to attend a scholarship luncheon where we met scholarship recipients and their parents. It was interesting to hear the stories of how parents raised these achievers, and what the students’ future plans were. We made some striking observations.
The students were all unique individuals and it was clear by meeting all of them that you really can’t judge books by their covers. You might see them around town but you might never guess that one is going to an Ivy League university, or that one comes from a single-parent home, or that one has never traveled away from Hawai`i. All the same, these kids were ambitious and focused. Their parents were all very supportive of their children and had obviously provided them with guidance over the years. The thing that struck us though was that the students and parents alike had an unfailing positive attitude. They had big, clear dreams, they felt great about the future, they believed that what was ahead would be fun and good, and though many of them had struggled one way or another in the past, they learned from those challenges and used the lessons to fortify themselves. None of them were daunted in any way. And none of them had anything that you and I don’t have, except maybe the right attitude.
In these times, when we’re facing economic challenges, environmental disasters, war, and day-to-day personal trials, the positive attitude displayed by the scholarship recipients and their families is something that can only help matters. Likewise, when you consider your business dealings and how you think and speak about your business, do so in a way that displays your optimism. That kind of positive energy is very attractive to consumers and the public in general. It’s also contagious, and we could all use a shot of optimism now. So dissipate any negative thoughts of fear and loathing and replace them with the bright side. You will become a business magnet. Or magnate as the case may be.
Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location. Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease: 
By Michelle Harrington
We’ve just completed a round of holidays and most of us have spent a good amount of time with friends, family, and co-workers in the process of celebrating. Though holiday get-togethers can sometimes be stressful, it’s important to recognize how very important they are. “Psychology Today” recently reported that “In surveys to determine the factors that contribute most to human happiness, respondents consistently rate connection to friends and family-love, intimacy, social affiliation-above wealth or fame, even above physical health…Loneliness isn’t about being alone; it’s about not feeling connected.” 
We’ve found that while many are calling this a “challenging economy,” many businesses are making the best of the times. So, if we all can put ourselves in the mindset that challenges are opportunities waiting to be unearthed, then here are three free PR tips for maximizing the times. 
Do you need to create a fact sheet for your business? Of course you do. Public relations fact sheets are one of the most versatile and reader-friendly communications pieces your company can have. But it does help to customize your fact sheet and even use it to highlight different parts of your company as well as the variety of issues, products and services in which your company is involved. 
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