Fujita&Miura

Public Relations Blog

Archive for the ‘Small Businesses PR’ Category

Make it Easy for Customers to Contact You

Wednesday, February 3rd, 2010

contact infoMany times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location.  Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease: (more…)

Is it Time to Update Your Website?

Friday, January 15th, 2010

wwwBy Michelle Harrington
This post is brought to you by
Emagine Web Marketing, an associate of Fujita & Miura Public Relations. Emagine Web Marketing is a development and marketing company that helps small businesses expand their reach and increase sales online through innovative and effective web marketing and optimization strategies.

Growth is an ever-present, integral part of a successful business. Like a well-tended garden, the growth of your business will remain vital and able to withstand the ever-changing landscape in market and economy. Your website is no different – the success of your website relies on the quality of attention and maintenance you put into it. (more…)

Connect the Dots

Tuesday, December 29th, 2009

blk_dots_white1_400x372We’ve just completed a round of holidays and most of us have spent a good amount of time with friends, family, and co-workers in the process of celebrating.  Though holiday get-togethers can sometimes be stressful, it’s important to recognize how very important they are.  “Psychology Today” recently reported that “In surveys to determine the factors that contribute most to human happiness, respondents consistently rate connection to friends and family-love, intimacy, social affiliation-above wealth or fame, even above physical health…Loneliness isn’t about being alone; it’s about not feeling connected.” (more…)

4 Ways Kaua`i Businesses Can Thrive

Tuesday, December 1st, 2009

mt apple brand logoThis post is brought to you by guest columnist Ryan Esaki.  Esaki is a Kaua`i entrepreneur, one of the co-founders of the mega-popular ukulele website, ukuleleunderground.com as well as a small independent record label, Town Hero Records LLC. He is also a web strategies consultant.  For more information about Ryan Esaki, go to ryanesaki.com. (more…)

Top 3 Free PR Tips in Today’s Economy

Friday, October 30th, 2009

Self-Storage-for-Business1We’ve found that while many are calling this a “challenging economy,” many businesses are making the best of the times.  So, if we all can put ourselves in the mindset that challenges are opportunities waiting to be unearthed, then here are three free PR tips for maximizing the times. (more…)

Fact Sheets for Sale!

Thursday, August 13th, 2009

for_sale_sign_350Do you need to create a fact sheet for your business?   Of course you do.  Public relations fact sheets are one of the most versatile and reader-friendly communications pieces your company can have.  But it does help to customize your fact sheet and even use it to highlight different parts of your company as well as the variety of issues, products and services in which your company is involved. (more…)

Twitter Amazes Us Again…and even serves up a cup of cocoa.

Thursday, July 2nd, 2009

hot-chocolateOk, so we’ve blogged about Twitter and its benefits a few times before.  But as we Tweet more and more, it’s amazing to see how Twitter has opened up a whole new meaning to communication, connectivity, and customer service. (more…)

Fact Sheet Template

Wednesday, July 1st, 2009

Click here for FMPR’s free fact sheet template to help you easily get started on creating your very own fact sheet.  For more detailed instructions on creating and customizing your fact sheet, purchase our topic- and industry-specific fact sheet templates, and customize them for your business.  Every fact sheet template includes a pre-set, detailed format and valuable tips for your industry or topic.  Templates available include crisis, event, non-profit, polictical candidate, product or service, restaurant, and retail.

For more information on writing fact sheets, click here or choose one of the following posts:

How to Write a Fact Sheet
Top 3 Rules for a Powerful Fact Sheet
How to Use Your Fact Sheet as a Springboard
Fact Sheet Critiques

Tweet 16

Tuesday, June 16th, 2009

twitter-blackTwitter, the social networking micro-blogging service, is gaining popularity like wildfire. Everyone from celebrities, news entities, politicians, businesses, non-profit organizations, and individuals like you and me, are using Twitter to connect with their publics.  According to mashable.com, Twitter has an expected 1,192 percent annual growth rate.  That’s astounding!  On Kauai, businesses such as No Ka Oi Landscape Service (@NKOLandscape), The Grand Hyatt Kauai (@GHKPoipu), Deja Vu Surf Hawaii (@dejavusurf), and more are tweeting about the latest news and activities in their companies and industries, and even offering exclusive tips and deals for their tweeting customers (check out Bubba Burger @Bubba_Burger).  (more…)