This post is brought to you by guest columnist Jonell Kaohelaulii, Marketing Manager at Kukui Grove Center. Located in Lihue, Kauai. Kukui Grove Center offers more than 60 shops and restaurants. (more…)
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Public Relations Blog
Archive for the ‘Public Relations Case Studies’ Category
King Auto: All-Around PR Smart
Friday, April 2nd, 2010
Recently we were asked to judge King Auto Center’s “School Commercial Contest.” They made it easy for us. All we had to do was log on to www.kingautocenter.com and view each of the commercials (you can go there yourself to check them out), and then judge them using the score sheet they emailed us. Smart. (more…)
Fact Sheet Critiques
Tuesday, July 7th, 2009
The following are a few little improvements for some big companies’ fact sheets. Our hope is that our critiques of these fact sheets will help make yours even better than it is. (more…)
ET Out-of-Line for Publishing Last MJ Photo
Friday, June 26th, 2009I was sickened and appalled by Entertainment Tonight publishing what they refer to as the “exclusive last photo” of Michael Jackson. The graphic photo shows Jackson lying down with his eyes closed as paramedics worked on him. The photo appears to be taken through a window and leads one to speculate that it was taken when he was in the ambulance. Horrible! This is totally inappropriate and unethical reporting. There is no reason why anyone needed to see this photo, and especially no reason for Jackson, or any individual, to have their privacy and dignity violated in this way. Today’s media has become increasingly aggressive and overbearing on the lives of public people. It’s just become too much. Sure, there will be the audience member that wants more information, more gory details, more, more, more about every hot topic. But, the media has a responsibility to our community to put out quality information and to restrain themselves when appropriate. We all need to consider the big picture. These celebrities have families and the repercussions of pervasive reporting affects them as well. No matter what anyone has to say about Jackson, good or bad, he has three children that will have this photo out there forever. Why? For what reason? Would any of us want to see our father or any relative or friend photographed in type of situation, on their deathbed? I condemn ET for such an unnecessary, cruel act, and strongly suggest that they remove the photo from their website and any future reporting.
Free Coffee for a Friend in Need
Thursday, June 18th, 2009
We received an email from Dean Cycon of Dean’s Beans recently, the company that sells organic, fair trade coffee. It was about their Smooth Transitions-Free Coffee for a Friend in Need program. The letter was brief, but profound. This is what it said: (more…)
