Fujita&Miura

Public Relations Blog

Archive for the ‘Home-Based Businesses’ Category

What Are You Waiting For?

Friday, December 9th, 2011

We’ve been in business for 11 years now.  We’ve had our share of ups and downs but overall, we’ve been very fortunate to have a thriving business that has met both our financial and personal needs. One of the greatest lessons we’ve learned, especially recently as we move into our twelfth year, is that to achieve your goals you have to have a “make it or break it” mindset. In other words, go for it, all out, no regrets.  Give it everything you have now.

This is important particularly when it comes to PR. Public relations is often one of those things that comes second to business operations.  And yet, relating to your publics well must go hand-in-hand with your everyday operations.  If you’re not forging good relationships and improving the ones you have every day through every interaction, then your business may eventually fizzle out and your operations will be for naught.

If you have a list of PR or promotional ideas for your business, either written or in your head, pick the top three and implement them. Be clear about your goals, do the best job you can, and enjoy the process of building strong relationships with the people that matter most to your business success.

So what are you waiting for? Your public is waiting. Reach out to them today.

5 Reasons to Have a Fact Sheet

Thursday, August 18th, 2011

There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are five good reasons. (more…)

Orchestra Bankruptcy Could Have Been Avoided with Marketing

Friday, April 29th, 2011

Recently the Philadelphia Orchestra, an institution in the City of Brotherly Love, announced that it was declaring bankruptcy.

According to Newsworks.com, orchestra president Allison Vulgamore said, “We actually have not marketed our concerts very well, and not spent sufficient funds on marketing.” The article continued to say that “Insufficient marketing is one of many elements causing the orchestra to come up short” and that “…organizations such as the orchestra tend to focus their marketing dollars on subscription sales because it’s more efficient, but they will have to change with consumer patterns.” (more…)

Harnessing the Spirit of Giving in Business

Friday, April 1st, 2011

There’s a trend these days in corporate charitable giving, and it’s being led by the biggest of the big guys. Take Pepsi, Starbucks and Disney. (more…)

Is Your Business Up With the Trends?

Monday, March 7th, 2011

We are religious readers of Springwise, which defines itself as “one of the world’s leading sources of new business ideas.”  Every week, they automatically send us blurbs about new business trends that have been identified by over 8,000 “spotters” worldwide. Recently, Springwise summed up its “Top 20 business ideas and opportunities for 2011.” There were some interesting findings. (more…)

Make it Easy for Customers to Contact You

Wednesday, February 3rd, 2010

contact infoMany times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location.  Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease: (more…)

Twitter Amazes Us Again…and even serves up a cup of cocoa.

Thursday, July 2nd, 2009

hot-chocolateOk, so we’ve blogged about Twitter and its benefits a few times before.  But as we Tweet more and more, it’s amazing to see how Twitter has opened up a whole new meaning to communication, connectivity, and customer service. (more…)

The Perfect Gift for Everyone

Tuesday, April 28th, 2009

marshmallowsAs a company, we used to stress over gift-giving, wondering what gifts of appreciation we could give to our allies, friends, and family that would be well received and communicate how much we value them. As with many things, the answer came when we looked inward. (more…)

Homework for Grownups

Tuesday, March 24th, 2009

laptop-in-grass

Schools had it right from the beginning.  Remember those days when you’d come home from school, inhale a snack, and then sit down to do your homework?  Well, as the SBA’s 2006 Home-Based Business Champion of the Year, we’ve decided to coin a new word for today’s working adults: homework. (more…)

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