If you want to know what’s really going on in the world, log on to Twitter. News topics are popular Twitter subjects; tweets are full of headlines. As news should be, Twitter posts are timely and in real-time, plus those involved first-hand in the news are often the ones tweeting about it, so there’s the potential to get information firsthand. If you’d like to know more about Twitter as a news source, check out this PCMAG.COM article by Lance Ulanoff about why “Twitter is the New CNN.” To benefit from Twitter as a news source, you have to pay attention to the tweets and follow the individuals who report news in the areas of your interest and make sure that they’re credible sources.
Fujita&Miura
Public Relations Blog
Archive for the ‘Great Ideas’ Category
What to Say in Uncomfortable Situations
Wednesday, April 28th, 2010
Sometimes in difficult situations, we don’t know what to say. We just don’t have the right words. Thoughtful verbal discretion is an art, for sure, but it’s something we can all learn with some good examples and practice. So, as part of an ongoing series, we’re going to give you a scenario along with our recommended script. One of these days, when you find yourself in an awkward situation, you just might be able to hearken back to one of these scripts and use the right words that will help smooth out the situation. After all, that’s the basis of public relations: having good relationships no matter what the scenario. So here goes. (more…)
Complete Your Census 2010 Form
Monday, March 29th, 2010
We wanted to take this time to encourage all of you to complete your Census 2010 form. Here are a few important notes on Census 2010:
• It’s EASY. 10 questions in just 10 minutes to complete the questionnaire.
• It’s IMPORTANT. Each person not counted reduces Federal funding by $1,200 per year. From the very youngest to the very oldest, everyone is affected.
• It’s SAFE. Your information is secure for 72 years. It is not shared with any other federal entity.
Check out this informational piece for more details and FAQs on Census 2010: US Census 10 Minutes
For more information, visit www.Census2010.gov.
More on Geo-Tagging/Location-Based Social Media
Tuesday, March 23rd, 2010
Here’s another great article from the Mashable website on geo-tagging/location-based social media:
5 Things You Need to Know About Location-Based Social Media
by Kevin Nakao
Kevin Nakao is VP of Mobile & Business Search for WhitePages, a Top 40 Web and Mobile Publisher. You can find him on Twitter, and on the Whitepages Blog where he writes about mobile, local, and social media.
While last year’s SXSW seemed to serve as the “coming out” party for location-based services (LBS), maybe this year’s conference signifies the migration of these platforms into mainstream culture. And perhaps the only real “new” concept to emerge this year is the idea that there is finally a real opportunity to make money via “location.”
Here are five things that companies should consider as they look to utilize location-based services (LBS) as part their mobile strategy. Click here to read the entire article.
Geotagging to Market Your Business
Tuesday, March 2nd, 2010
Geotagging is looking to become a strong player in marketing. What is Geotagging, you ask? Here’s Wikipedia’s definition: “Geotagging is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata. These data usually consist of latitude and longitude coordinates, though they can also include altitude, bearing, accuracy data, and place names.” More commonly, you might be familiar with geotagging from popular apps like Foursquare or Gowalla. Here are a couple good articles on the geotagging marketing and how businesses are maximizing this trend:
Connect the Dots
Tuesday, December 29th, 2009
We’ve just completed a round of holidays and most of us have spent a good amount of time with friends, family, and co-workers in the process of celebrating. Though holiday get-togethers can sometimes be stressful, it’s important to recognize how very important they are. “Psychology Today” recently reported that “In surveys to determine the factors that contribute most to human happiness, respondents consistently rate connection to friends and family-love, intimacy, social affiliation-above wealth or fame, even above physical health…Loneliness isn’t about being alone; it’s about not feeling connected.” (more…)
4 Ways Kaua`i Businesses Can Thrive
Tuesday, December 1st, 2009
This post is brought to you by guest columnist Ryan Esaki. Esaki is a Kaua`i entrepreneur, one of the co-founders of the mega-popular ukulele website, ukuleleunderground.com as well as a small independent record label, Town Hero Records LLC. He is also a web strategies consultant. For more information about Ryan Esaki, go to ryanesaki.com. (more…)
Top 3 Free PR Tips in Today’s Economy
Friday, October 30th, 2009
We’ve found that while many are calling this a “challenging economy,” many businesses are making the best of the times. So, if we all can put ourselves in the mindset that challenges are opportunities waiting to be unearthed, then here are three free PR tips for maximizing the times. (more…)
Great Move: Chili’s Brings Back “Baby Back” Jingle
Wednesday, October 7th, 2009
Hey, Chili’s, we’ve always said that your Baby Back jingle was one of our all-time faves! So, we were ecstatic to hear that you’re bringing that catchy jingle back. (more…)
BNGO Better than BOGO!
Monday, September 21st, 2009
We love Stuart Elliott’s advertising articles in the New York Times. This one we thought was particularly good, given the need to have smart marketing campaigns these days that effectively attract consumers and inspire them to buy your products or services. (more…)
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