Geotagging is looking to become a strong player in marketing. What is Geotagging, you ask? Here’s Wikipedia’s definition: “Geotagging is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata. These data usually consist of latitude and longitude coordinates, though they can also include altitude, bearing, accuracy data, and place names.” More commonly, you might be familiar with geotagging from popular apps like Foursquare or Gowalla. Here are a couple good articles on the geotagging marketing and how businesses are maximizing this trend:
Fujita&Miura
Public Relations Blog
Archive for the ‘Great Ideas’ Category
Geotagging to Market Your Business
Tuesday, March 2nd, 2010Connect the Dots
Tuesday, December 29th, 2009
We’ve just completed a round of holidays and most of us have spent a good amount of time with friends, family, and co-workers in the process of celebrating. Though holiday get-togethers can sometimes be stressful, it’s important to recognize how very important they are. “Psychology Today” recently reported that “In surveys to determine the factors that contribute most to human happiness, respondents consistently rate connection to friends and family-love, intimacy, social affiliation-above wealth or fame, even above physical health…Loneliness isn’t about being alone; it’s about not feeling connected.” (more…)
4 Ways Kaua`i Businesses Can Thrive
Tuesday, December 1st, 2009
This post is brought to you by guest columnist Ryan Esaki. Esaki is a Kaua`i entrepreneur, one of the co-founders of the mega-popular ukulele website, ukuleleunderground.com as well as a small independent record label, Town Hero Records LLC. He is also a web strategies consultant. For more information about Ryan Esaki, go to ryanesaki.com. (more…)
Top 3 Free PR Tips in Today’s Economy
Friday, October 30th, 2009
We’ve found that while many are calling this a “challenging economy,” many businesses are making the best of the times. So, if we all can put ourselves in the mindset that challenges are opportunities waiting to be unearthed, then here are three free PR tips for maximizing the times. (more…)
Great Move: Chili’s Brings Back “Baby Back” Jingle
Wednesday, October 7th, 2009
Hey, Chili’s, we’ve always said that your Baby Back jingle was one of our all-time faves! So, we were ecstatic to hear that you’re bringing that catchy jingle back. (more…)
BNGO Better than BOGO!
Monday, September 21st, 2009
We love Stuart Elliott’s advertising articles in the New York Times. This one we thought was particularly good, given the need to have smart marketing campaigns these days that effectively attract consumers and inspire them to buy your products or services. (more…)
From Hawaii With Love
Monday, August 31st, 2009
We have talked often both publicly and privately about the importance of being willing to evolve in business, to grow and make changes, even if it might be scary to do so. “Take it step by step,” we tell ourselves, in an effort to move forward with courage. The effect of saying these things actually manifested something significant in our own experience because just a few months ago, we were offered a radio show on The VoiceAmerica Talk Radio Network (www.voiceamerica.com), the world leader in live Internet talk radio. Now it’s our time to walk our talk. (more…)
Twitter Amazes Us Again…and even serves up a cup of cocoa.
Thursday, July 2nd, 2009
Ok, so we’ve blogged about Twitter and its benefits a few times before. But as we Tweet more and more, it’s amazing to see how Twitter has opened up a whole new meaning to communication, connectivity, and customer service. (more…)
Lessons from Benjie
Tuesday, June 23rd, 2009
This year we had the distinct honor to award scholarships to two deserving and extraordinary recipients, Benjie Baclig and Shelcie Takenouchi. Shelcie is in Southern California, where she will attend USC to pursue a master of arts degree in strategic public relations. Benjie just graduated as the valedictorian from Waimea High School on Kaua’i’s Westside so we were able to take him and his family to breakfast to meet him and learn what fired his ambition to be great. (more…)
Tweet 16
Tuesday, June 16th, 2009
Twitter, the social networking micro-blogging service, is gaining popularity like wildfire. Everyone from celebrities, news entities, politicians, businesses, non-profit organizations, and individuals like you and me, are using Twitter to connect with their publics. According to mashable.com, Twitter has an expected 1,192 percent annual growth rate. That’s astounding! On Kauai, businesses such as No Ka Oi Landscape Service (@NKOLandscape), The Grand Hyatt Kauai (@GHKPoipu), Deja Vu Surf Hawaii (@dejavusurf), and more are tweeting about the latest news and activities in their companies and industries, and even offering exclusive tips and deals for their tweeting customers (check out Bubba Burger @Bubba_Burger). (more…)
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