As college students enter their spring semesters, we thought it might be useful to offer our top 5 articles for students studying communications.
Here are our picks: (more…)
Fujita&Miura
Public Relations Blog
Archive for February, 2010
How Does Your Website Rank?
Monday, February 8th, 2010
By Michelle Harrington, Emagine Web Marketing
This month’s column is brought to you by Michelle Harrington of Emagine Web Marketing, an associate of Fujita & Miura Public Relations. She has been providing website design, development and internet marketing services since 2001.
With over 8.5 billion web pages on the internet and growing by 250,000 new pages per day, you may be wondering how your website will be found by potential customers in this sea of information. No matter how you plan to publicize or market your website offline, it is likely that you will need to rely on search engine traffic to help drive targeted customers to your web site. Search engine optimization (SEO) is necessary to ensure that your site can be found.
Search Engine Optimization is the process of making your website as visible as it can be to the search engines and ultimately to your customers. A website created without SEO is like opening a new business but not telling anyone about it – and just hoping customers will eventually find it. (more…)
Make it Easy for Customers to Contact You
Wednesday, February 3rd, 2010
Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location. Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease: (more…)
Public Relations Cares
Tuesday, February 2nd, 2010
According to “Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success,” “In 1989, when the San Francisco Bay area experienced a terrible earthquake, Gary Holloway, then a Southwest employee in Phoenix, thought of a way to help the victims. He called an ABC television affiliate in Phoenix and asked newscasters to tell viewers to take blankets, clothes, and canned food to the Southwest terminal at Sky Harbor Airport…The outpouring from Phoenix and other Southwest cities was so strong that, when it was all over, Southwest Airlines had flown in more supplies to relieve the victims than anyone else, including the American Red Cross!” (more…)
Subscribe to this Blog's RSS feed.