We recently interviewed Miss Universe 1997, Brook Lee, on our radio show, From Hawaii With Love, and the theme of the show was “keepin’ it real.” We thought this was so appropriate for Brook Lee because her innate ability to “keep it real” played a large part in her winning her Miss Universe title.
As you might recall, during her Miss USA and Miss Universe interview questions, Lee said that it’s what’s on the inside, not the outside that counts and when asked what she would do if there were no rules, she said she would “eat everything everything twice!”
Keeping it real, or being authentic, straighforward, and honest is also a great tip for business. Being something you’re not is never worth it because eventually you’ll be found out. Likewise, using PR to make your business seem like something it’s not to an unsuspecting public, also doesn’t work. If consumers dig a little deeper, they’ll find out the truth and consumers these days are digging indeed.
So, keep it real. If a message or an image doesn’t feel quite right, re-do it until it really fits your brand and offerings.
To listen to our entire interview with Brook Lee, click here.
Tags: Brook Lee, Keep it Real, Keepin' it Real, Miss Universe, Miss Universe 1997, Miss USA, PR
Fujita & Miura Public Relations is a full service PR firm that provides its clients with the finest communications consulting services. Ranked as one of Hawaii’s top PR firms, FMPR’s Competitive Edge ensures unequalled service.
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