Fujita&Miura

Public Relations Blog

Archive for June, 2009

ET Out-of-Line for Publishing Last MJ Photo

Friday, June 26th, 2009

I was sickened and appalled by Entertainment Tonight publishing what they refer to as the “exclusive last photo” of Michael Jackson.  The graphic photo shows Jackson lying down with his eyes closed as paramedics worked on him. The photo appears to be taken through a window and leads one to speculate that it was taken when he was in the ambulance. Horrible! This is totally inappropriate and unethical reporting. There is no reason why anyone needed to see this photo, and especially no reason for Jackson, or any individual, to have their privacy and dignity violated in this way.  Today’s media has become increasingly aggressive and overbearing on the lives of public people. It’s just become too much.  Sure, there will be the audience member that wants more information, more gory details, more, more, more about every hot topic. But, the media has a responsibility to our community to put out quality information and to restrain themselves when appropriate.  We all need to consider the big picture.  These celebrities have families and the repercussions of pervasive reporting affects them as well.  No matter what anyone has to say about Jackson, good or bad, he has three children that will have this photo out there forever. Why? For what reason? Would any of us want to see our father or any relative or friend photographed in type of situation, on their deathbed? I condemn ET for such an unnecessary, cruel act, and strongly suggest that they remove the photo from their website and any future reporting.

Lessons from Benjie

Tuesday, June 23rd, 2009

FMPR Scholar Benjie BacligThis year we had the distinct honor to award scholarships to two deserving and extraordinary recipients, Benjie Baclig and Shelcie Takenouchi.  Shelcie is in Southern California, where she will attend USC to pursue a master of arts degree in strategic public relations.  Benjie just graduated as the valedictorian from Waimea High School on Kaua’i's Westside so we were able to take him and his family to breakfast to meet him and learn what fired his ambition to be great. (more…)

Free Coffee for a Friend in Need

Thursday, June 18th, 2009

deans-beansWe received an email from Dean Cycon of Dean’s Beans recently, the company that sells organic, fair trade coffee.  It was about their Smooth Transitions-Free Coffee for a Friend in Need program.  The letter was brief, but profound.  This is what it said: (more…)

Tweet 16

Tuesday, June 16th, 2009

twitter-blackTwitter, the social networking micro-blogging service, is gaining popularity like wildfire. Everyone from celebrities, news entities, politicians, businesses, non-profit organizations, and individuals like you and me, are using Twitter to connect with their publics.  According to mashable.com, Twitter has an expected 1,192 percent annual growth rate.  That’s astounding!  On Kauai, businesses such as No Ka Oi Landscape Service (@NKOLandscape), The Grand Hyatt Kauai (@GHKPoipu), Deja Vu Surf Hawaii (@dejavusurf), and more are tweeting about the latest news and activities in their companies and industries, and even offering exclusive tips and deals for their tweeting customers (check out Bubba Burger @Bubba_Burger).  (more…)

What’s Your Label?

Tuesday, June 9th, 2009

zero-trans-fatSugar-free, NEW!, Lite, 0 Trans Fats, Made in U.S.A, Nutrition Facts, Kaua’i Made. Labels have become a way of life among American consumers. (more…)

Connect with Your Publics

Monday, June 1st, 2009

PeopleAccording to a book review by the Gallop Management Journal, “New Book Reveals Why Consumers Bond With Brands,” “The pursuit of brand devotion has driven companies to spend many millions of dollars every year on advertising, celebrity endorsements, loyalty programs, and fancy web sites. The result? Most companies still aren’t emotionally connecting with their customers…This research demonstrates that customer satisfaction is woefully insufficient when the goal is an ongoing exclusive relationship between a customer and a brand.” (more…)