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How To Write a Fact Sheet

White PaperSo, you know how to write a press release, but how do you communicate more general information about your business, product or service?  A fact sheet, also referred to as white paper, information paper, or information sheet, is your answer.  A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business.  Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure.

A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business.  Components of a fact sheet include the below.  Click here for a fact sheet template.

  1. Your business name, address, phone number, and website address should be on the upper left.  If using company letterhead, disregard this step.
  2. A contact name, title, phone number, and email address should be on the upper right.
  3. Triple space down and type the name of the subject.  This should be centered and in upper case.
  4. Double space down and type “Fact Sheet,” which should also be centered.
  5. The body of the fact sheet is set up in two columns.  The left side includes the headings, such as history, vision, mission, purpose, future, etc., all in upper case lettering.  The right side contains the heading descriptions.  The descriptions should consist of short sentences that align under the second column.
  6. If the document is longer than one page, type “-more-” at the center of the bottom of the first page.
  7. At the end of the fact sheet, “###” should be centered and inserted.
  8. Finally, double space down and type the month and year, flush right.

Once you have a completed fact sheet, create a clear and specific distribution plan so you can ensure that your target publics receive the information. Begin with deciding which publics you want to receive the items and the best way to get them into their hands.  For example, you may want to include the fact sheet in new customer mailings, emails, and on your website.

For more detailed instructions on creating and customizing your fact sheet, purchase our topic- and industry-specific fact sheet templates, and customize them for your business.  Every fact sheet template includes a pre-set, detailed format and valuable tips for your industry or topic.  Templates available include crisis, event, non-profit, polictical candidate, product or service, restaurant, and retail

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Author | Fujita & Miura Public Relations
Fujita & Miura Public Relations is a full service PR firm that provides its clients with the finest communications consulting services. Ranked as one of Hawaii’s top PR firms, FMPR’s Competitive Edge ensures unequalled service.

5 Responses to “How To Write a Fact Sheet”

  1. Alejandro L. says:

    The website was absolutely fantastic! Lots of great information and encouragement, both of which we all need!

  2. joy says:

    Mahalo, Alejandro! Please visit our site anytime.

  3. Regina D. says:

    All informations are very helpful. I am making a Media Kit for my PR and Advertising class. Thank you very much!

  4. Joy says:

    We’re so glad that you found the information useful. Aloha, Joy

  5. [...] is a background information page. This may also be called a fact page. the following quote is from a public relations company blog. See? Blogs get used every where! A fact sheet is an important, at-a-glance tool used in public [...]

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