We’re now in our fourth year of offering the FMPR Scholarship and have three amazing and accomplished FMPR Scholars who continue to impress us on personal, professional and academic levels. Read the rest of this entry »
Fujita&Miura
Public Relations Blog
FMPR Scholarship Application Available
2012 FMPR Scholarship Application Available for HI and PA Students
In the next few months, teenagers from all over Kaua’i and Pennsylvania will be receiving acceptance letters from colleges and their parents will begin preparing to have empty nests. It will be an exciting time for many, and for some, a time of apprehension. Students will wonder what the new school year at college brings for them in terms of academic challenges and social situations. Parents will wonder how they will pay tuition, especially in this challenging economy. But still, those who have the opportunity to pursue higher education will find a way. Fujita & Miura Public Relations would like to join those families investing in education by awarding one $1,000 scholarship each to a Kaua’i and a Pennsylvania student pursuing their bachelor’s degree or a graduate degree. Read the rest of this entry »
What Are You Waiting For?
We’ve been in business for 11 years now. We’ve had our share of ups and downs but overall, we’ve been very fortunate to have a thriving business that has met both our financial and personal needs. One of the greatest lessons we’ve learned, especially recently as we move into our twelfth year, is that to achieve your goals you have to have a “make it or break it” mindset. In other words, go for it, all out, no regrets. Give it everything you have now.
This is important particularly when it comes to PR. Public relations is often one of those things that comes second to business operations. And yet, relating to your publics well must go hand-in-hand with your everyday operations. If you’re not forging good relationships and improving the ones you have every day through every interaction, then your business may eventually fizzle out and your operations will be for naught.
If you have a list of PR or promotional ideas for your business, either written or in your head, pick the top three and implement them. Be clear about your goals, do the best job you can, and enjoy the process of building strong relationships with the people that matter most to your business success.
So what are you waiting for? Your public is waiting. Reach out to them today.
Be On It
A few weeks ago when the market declined in response to the Federal Reserve’s move to help stimulate the economy, many people who had investments in the stock market panicked. We didn’t have to though, and that was because our financial advisor was “on it.”
Shortly after the market declined, we received an email from our financial advisor explaining the reasons for the decline, noting that it was predicted, and offering reassurance about next steps in terms of our investments. This told us that we may not be able to predict what the market will do, but we know our financial advisor is paying attention and watching carefully over our money, and will provide thoughtful advice and how we could respond.
Times are uncertain, for sure, in many sectors of our economy and for many businesses. In response, consumers are unsure. Apply what our financial advisor did for us and demonstrate to your customers that you’re “on it.” Tell them that you know what’s going on and that you know what to do about it in terms of your business. Communicate in a timely manner, right on the cusp of economic events that affect your business, keep your customers in the loop, and give them reason to patron you over your competitors.
FMPR Scholars: Baclig, Matsumoto, and Takenouchi Thrive
In 2009, we initiated the FMPR Scholar program to award scholarships to outstanding Kauai students. Since then, we’ve kept in regular contact with our FMPR Scholars and have connected them with each other in a scholar network. We continue to be so impressed with their achievements that we’ve presented an additional $500 scholarship to each of them this year as they pursue their respective goals.
Benjie Baclig has begun his third year at the University of Pennsylvania’s Wharton School. This summer, he interned at Barclays Capital in New York. Shyanne Matsumoto will soon begin her second year at Oregon State University double majoring in education and chemistry. She completed her previous semester with a 4.0 GPA. Shelcie Takenouchi graduated from USC with a master’s degree in public relations in May. She is currently working as a PR associate at Hill & Knowlton in Los Angeles.
FMPR Scholars are chosen based on several key criteria: they are Kauai residents and students who are pursuing undergraduate or graduate degrees, preferably in communications or public relations; are interested in owning or working for a small business and/or home-based business; engaged in entrepreneurial activities; intend to come home to and pursue their livelihoods on Kauai after undergraduate or graduate school; are engaged in community service and wish to advance the Kauai community after college; have proven intellectual and academic achievements; show integrity of character and an interest in helping others; and have the ability to lead and the motivation to use their talents to the fullest. For more information about our FMPR Scholar program, visit our FMPR Scholar blog posts.
Is Your Business Ready for the Holidays?
Yes, you heard us right, the holidays…The holiday season will be here before you know it and it’s a great time for businesses to maximize sales, honor their employees, reward their customers, and give back to the community. The key is to start planning early. If you haven’t already, think about how you can harness the end of the year festivities to boost your business. Here are some ideas: Read the rest of this entry »
5 Reasons to Have a Fact Sheet
There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are five good reasons. Read the rest of this entry »
Bringing It Full Circle
We’ve been in business for nearly eleven years and for ten of them, we’ve been writing a column for “Kaua`i Business Report” (KBR). Read the rest of this entry »
Collaborate to Win
Recently we provided an exclusive auto insurance deal for all FMPR friends and their employees in Hawai`i. With this deal, they could get special rates, exceptional coverage and unique policy enhancements. And, anyone who acted on the offer and received an estimate by specified date (June 30) would be entered to win a free, brand new 4th generation 32 GB iPod Touch sponsored by FMPR. Read the rest of this entry »
Updating our Mailing List
Aloha friends!
We are updating our email list. Please re-confirm your interest in receiving emails including free PR tips, deals, and more from Fujita & Miura Public Relations by clicking on the following link and completing the form: http://eepurl.com/dLQB6
Mahalo,
Jenny and Joy
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