Fujita&Miura

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2014 FMPR Scholarship Application Available Now

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The application for the 2014 Fujita & Miura Public Relations (FMPR) Scholarship, which will award one $1,000 scholarship each to a Kauai student and a Pennsylvania student pursuing their bachelor’s or graduate degree, is available now.

For the sixth year in a row, FMPR has been providing some of the brightest students on Kauai and Pennsylvania with its scholarship to pursue their dreams of having a career in which they can make a difference in society. Whether you want to be in public relations to help increase the visibility of Kauai, become a teacher to help challenge the minds of our youth or become a marine biologist to save our precious wildlife, we welcome all eligible students.

The application submission deadline is March 30, 2014. Download the application here or at www.fmpr.net.

The Art of the Apology

i am sorry jpegApologies can be very awkward. Handling an apology gently and thoughtfully can ease your discomfort and encourage the other party to accept your apology so that you can both move forward positively.  When apologizing remember to:

  • Be direct and keep eye contact.
  • Use a soft and steady voice that shows respect and remorse.
  • Don’t be defensive or make excuses. Sure, there are reasons that caused you to do what you did. Regardless, what you did was wrong, so those reasons aren’t relevant. Bringing them up will sound as if you’re justifying or minimizing the wrongdoing.
  • Keep it short. If the other party wants to rehash the entire situation, which may bring up bad feelings for both of you, politely interrupt and say “This is why I’m apologizing. I’m sorry. Let’s put this behind us.”

Do you have a specific situation that requires you to make an apology? Would you like assistance with how to carry out the apology? We would love to help you! Write to us at info@fmpr.net. Tell us your situation, and we’ll email you back with advice on how to handle this apology.

The above is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte.

Note: FMPR reserves the right to respond or not respond to any request. FMPR cannot be held liable for the outcome of any advice given by its employees, consultants, or contractors. 

Collaboration: ‘Downtown Abbey’ and wine

red_wine_glass_clip_art_13203We often encourage our clients to collaborate with other businesses or organizations to expand their reach, leverage positives, and produce win-wins. We came across an article on TODAY.com that features how a wine company saw an opportunity to maximize the popularity of the hit TV show “Downtown Abbey” and created a “Downtown Abbey” wine. This is exactly what we mean by collaborating to win. How can your business collaborate or form a partnership to benefit both parties and increase sales, visibility, loyalty, etc.?

When considering a collaboration, remember:

  • The collaboration can be short term, such as co-hosting an event, or longer term such as a product collaboration like the “Downtown Abbey” wine.
  • Be open to collaborating with others outside your usual circle. Collaborations don’t have to stay within industries or between like organizations. As long as both parties will benefit, go for it!
  • Only partner with organizations that hold fast to the same values as you do, such as great customer service, fair pricing, etc., so that you maintain your brand and reputation.
  • Put everything in writing so that each party is clear about expectations and responsibilities and to ensure a successful partnership.

Read the full article “Debut ‘Downtown Abbey’ wines are fit for a lord” on TODAY.com.

Speak for Yourself

THE PR FIX LOGO FINALThe following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte.

We always tell our clients that when they’re asked questions about a situation involving several parties, they must only answer for their own company. The same goes for you. If you’re asked a question about how another person may feel about a situation, pause and then say, “I can’t answer for them but I know that I…” Read the rest of this entry »

You’re On a Mission

THE PR FIX LOGO FINALThe following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte.

You plan meals for your family, build a resume to get a job, and make shopping lists to go to the store. Do the same for yourself and take the time to make a big picture plan for your life, a mission statement. Read the rest of this entry »

Tell the Truth – Nicely

THE PR FIX LOGO FINALThe following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte.

There is always a way to graciously address any situation, no matter how uncomfortable. Plain and simple: ignoring the truth or being phony feeds into the discomfort of the most awkward situations and makes them worse. Read the rest of this entry »

Otsuji and Naudascher Awarded as 2013 FMPR Scholars

Kainani Otsuji of Kaua`i and Tate Naudascher of Pennsylvania are the 2013 FMPR scholars. Read the rest of this entry »

Tell the truth. Always.

THE PR FIX LOGO FINAL

The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte.

This may seem elementary, but it isn’t. The truth gets cloudy sometimes, and that’s what gets us in trouble. Most of us don’t intentionally lie or exaggerate the truth to hurt anyone. In fact, many of us get caught up in an occasional white lie or embellishment to avoid hurting someone’s feelings. You know what we mean. “I’m so sorry, I can’t attend your son’s play because I have another appointment at that time,” (even though you don’t).  In today’s modern world, we’ve become too accustomed to seeing media, paparazzi, and advertising exaggerate the truth.  Embellishment has almost become the norm, and we’ve become desensitized to it. Read the rest of this entry »

Is Twitter The Next News Network?

MH900053611After the tragic Boston Marathon bombings took place, everyone within our nation and abroad was immediately aware of what took place. Within just a week’s time, authorities, officials and the media worked around the clock to solve the crime and inform the people. Now that we can reflect on what took place, there is definitely some discussion on what news sources were the most credible throughout the whole process. Where did you turn to for your news on the Boston Marathon bombings? Read the rest of this entry »

Update Your Working Wardrobe

MH900444652On January 21, 2013, the world watched as President Barack Obama was sworn in as the 57th president of the United States of America. The traditional Inauguration Day events kicked off with the president and his family attending the morning worship service and finishing up their duties well into the night at the Inaugural Ball. Every major news station covered all of the day’s events and analyzed how the president would perform in his second term. However, the headline that trumped all of the day’s activities, even the much anticipated inaugural address, was “What will Mrs. Obama wear?” Read the rest of this entry »

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